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Benchmarking and Measuring for Spa Success

November 25, 2017


Asia Spa Academy (ASA) is a congregation of world-class practitioners aiming to maintain a professional standard in the spa and wellness industry. An award-winning curriculum for “Best Spa and Wellness Education” in Rimini 2012, Asia Spa Academy previously partnered with the prestigious Ivy League Cornell University for the first series of Spa Executive development programmes in Singapore, Malaysia and Japan.

The One (1) Day Masterclass: Spa Benchmarking and Measuring for Success provides an opportunity and the guidance for graduates, undergraduates, spa owners, spa managers, spa employees to increase their understanding of the business performance using the different kind of tools in benchmarking and measuring, and help them better know key success factors in spa industry. The Spa and Wellness Industry is blossoming in to a multi-million dollar business and, for most part, operators are pleased or at least satisfied with their “success”. However, many spas are “lazy assets”; they do not realize that they are under-performing or actually can run the spa business much more successfully. Part of this is due to the fact that there is not enough available, reliable economic information that allows a spa to benchmark itself against other spas.

Who Should Attend

Why You Should Attend

As the spa industry focuses on the business-side of spa marketing, trainings and operations, there will be an increasing number of spas that will go from being “lazy assets” to “active assets.” Just as spas have grown in number, there is this tremendous potential for them to increase their revenues, staffs assets, control payroll and operating expenses to increase profits. More and more spas would want useful and practical information to help measure its profitabilty and sustainability. ASA’s goal is to help spas to be an economical and feasible business venture. Showing the financial feasibility and economic reality of a spa will be of significance to developers, investors, stockholders, asset managers and operators.

What You Will Gain

Upon successful completion of the course, the participants will be awarded a Certification from Asia Spa Academy and Seoul National University.


Course Information

Date November 25, 2017
Duration: One (1) Day
Time: 10:00 AM to 5:00 PM
Venue: Dorsett Hotel
333 New Bridge Rd, Singapore 088765

No. of Pax Early Bird* (50% OFF) Usual Price
Enrolment Fee: 1 pax US$800 US$1,000
2 pax US$1,000 US$2,000
*until the 31st of October 2017

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Keynote Speakers

spa master class

Jang Tae Su is a Doctor of Pharmacy of Yeongnam University College of Pharmacy and is currently a professor at Institutes of Green Bio Science Technology of Seoul National University and the General Operations Director of Anti-aging Cluster Business Promotion Team of Seoul National University. He is known to have widely contributed to the booming of Medical Spa in Korea; business which generates multi billion dollars of sales revenue each year.

Past years profile:

> Professor of Health Business Department of Cha University
> Executive Director of Cha-Um of Cha Hospital
> Director of Cha-Um Theraspa

spa master class

Dr. Irini Tang is currently the Assistant Professor at the City University of Macau, and she is also the Project Supervisor / Assessor of Middlesex University, UK. Dr. Tang is a pioneer in developing the benchmark / assessment framework for the Day Spa, and she has also participated in the new programme development of 2 tertiary-level courses entitled "Certificate in Recreational Spa Management" and "B.Sc (Hons) in Sports Management" at the HKU SPACE since 2009. Dr. Tang has served in the academic for the past 15 years.


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Photo Compliments by Chuam Spa